Avant Garden
"A brand identity, illustrations, and website for Avant Garden, an elite kindergarten and child development center in Saint Petersburg — gentle, minimalist, and elegant."
Project Purpose
Avant Garden is an elite kindergarten and child development center in Saint Petersburg. For this project, I developed the website, brand identity, and illustrations — a complete visual identity for the brand, built from the ground up.
The task wasn't just to design a website — it was to create a cohesive, recognizable brand image, from the logo and illustrations to the final site, one that would authentically convey a sense of care and elegance.
- Building a brand identity from scratch — logo, color palette, visual language
- Creating original illustrations that reflect the brand's warmth and character
- Designing and developing a website that ties every brand element into a single cohesive system
Every element — from the illustrations to the site structure — was crafted to create a feeling of gentleness, minimalism, and elegance, in line with the center's premium positioning.
Achieved Goals
The project turned out gentle, minimalist, and elegant — the brand's visual identity fully reflects the spirit and values of Avant Garden.
- A cohesive, recognizable brand identity
- Original illustrations that strengthen the emotional connection with the brand
- A website that ties every brand element into a single, harmonious system
As a result, the brand gained a complete visual identity — from logo to website — that authentically conveys the center's sense of care, elegance, and premium quality.
"We came in looking for more than just a website — we wanted a complete brand identity, and the result exceeded all expectations. The brand style, illustrations, and website all came together into a cohesive, unified picture that authentically reflects the atmosphere of our center. Parents visiting the site for the first time immediately notice how genuinely the gentleness and care we bring to our approach with children comes through. Thank you for the deep understanding of the brief and the attention to detail at every stage of the work!”
