ProDecor
A website redesign for ProDecor Studio — refreshing the visual style and structure while preserving brand recognition and premium positioning.
Project Purpose
It's always especially rewarding to return to projects I've worked on before. ProDecor Studio reached out again with a request to refresh the design and add new information — and I was happy to take on the update.
A redesign isn't just about visuals. It's about evolving a brand and highlighting its relevance, while staying true to what makes it recognizable.
- Refreshing the visual style while preserving brand recognition
- Improving site structure and adding new sections
- Adapting the design to the company's current goals and positioning
The work began with an audit of the existing site — identifying what was already working well and what needed rethinking. From there, the focus shifted to updating the visual design and integrating information that matters most to the company's clients today.
Achieved Goals
The website turned out sleek, modern, and truly reflective of the company's premium positioning. The refreshed design didn't just update the look — it also made the site more functional and user-friendly.
- A modern, polished visual identity aligned with the brand's premium positioning
- An updated site structure with relevant, up-to-date information
- A stronger brand personality, while preserving what made it recognizable
As a result, the site now reflects the company's current standing more accurately — keeping what made the brand recognizable, while bringing in the freshness it needed.
"Very responsible professional! Explained everything in detail, gave knowledgeable recommendations, and coordinated every stage with me. Loved the design, extremely happy with the website!! Will definitely reach out again.”
